PRIVACY POLICY
Effective Date: [October 7th 2025]
This Privacy Policy describes how RALLYE BRANDS (referred to herein as "Rallye Brands," "we," "us," or "our"), a fashion company specializing in menswear design, brand partnership, and private label development, collects, uses, and discloses information when you visit or interact with our website, rallyebrands.com (the "Site").
1. Information We Collect
We collect information about you in two main ways: information you provide to us directly and information collected automatically through our website host and technologies.
A. Information You Provide to Us Directly
We collect Personal Information that you voluntarily provide to us when you:
- Contact us through the "Contact Us" form.
- Email us directly (e.g., to inquire about brand partnerships, private label services, or team member contacts).
- Communicate with us in any other manner, such as scheduling a showroom booking.
This information may include:
- Contact Data: Your name, email address, company name, phone number, and any other contact details you provide.
- Inquiry Data: The content of your messages and any information necessary to respond to your specific request, such as details about a potential brand partnership or wholesale inquiry.
B. Information Collected Automatically
When you access or use the Site, our website host, Squarespace, automatically collects certain information about your device and browsing activity. This is primarily done to provide and improve our services, as well as for analytics.
This information may include:
- Usage Data: Details about how you use the Site, such as the pages you view, the time spent on those pages, and the links you click.
- Device Data: Your computer’s Internet Protocol (IP) address, browser type, operating system, and unique device identifiers.
- Location Data: General location derived from your IP address.
- Cookies and Tracking Technologies: Information collected via cookies and similar tracking technologies. (See Section 3 for more details).
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Respond to Inquiries: To respond to your comments, questions, and requests for information regarding our services (Design & Innovation, Brand Partnership, Private Label Development, Supply Chain & Distribution).
- For Business Operations: To establish and maintain business relationships, collaborate with retail partners, and fulfill the terms of any potential contract or agreement.
- To Manage Our Team Contacts: To manage communications between our sales and design teams and potential or current partners.
- To Monitor and Analyze Trends: To understand user engagement, track the effectiveness of our marketing, and improve the functionality and content of the Site.
- To Maintain Security: To protect the security and integrity of our Site and prevent misuse.
- For Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. Cookies and Squarespace Analytics
This Site is hosted by Webflow. Webflow uses cookies and similar technologies, which are small files or pieces of text that download to a visitor’s device when they access a website.
Rallye Brands uses these technologies to:
- Run this Site securely and effectively.
- Provide necessary features, such as basic security and site functionality.
- Analyze site traffic, activity, and engagement (via Google Analytics).
You can learn more about how Webflow uses cookies on their dedicated Cookie Policy page. You may choose to disable cookies through your browser settings, but please note that some parts of the Site may not function properly if you do so.
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With Our Service Providers: We share information with third parties who perform services for us or on our behalf, such as our website host (Webflow) and email service providers, to facilitate our business operations.
- With Our Affiliated Brands: We may share information with our owned brands (e.g., Projek Raw, Tech Apparel, Public Beach) or other entities under common ownership or control, to fulfill inquiries or for internal administrative purposes.
- For Legal Reasons: We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to comply with a legal obligation, protect our rights or property, or ensure the safety of our users or the public.
- In Connection with a Business Transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Retention and Security
We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.
We implement reasonable security measures designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the complete security of our data.
6. Your Choices and Rights
Depending on your jurisdiction (e.g., Quebec, California, or the European Union), you may have certain rights regarding your Personal Information, including the right to:
- Access the data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your data, subject to certain exceptions.
- Opt-out of certain data uses, such as marketing communications.
To exercise any of these rights, please contact us using the contact details provided below.
7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Effective Date."
8. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
RALLYE BRANDS
Corporate Office:433 Chabanel Ouest, Suite 1000, Montreal, QC H2N 2J8
Email: info@projekraw.com
Phone:1-(877) 381-5941