Five decades of fashion evolution

WHAT WE DO

Built on legacy. Driven by design. Rallye Brands blends tradition and innovation to redefine modern menswear for today’s world.

Our brands
Portrait of a young man with a shaved head wearing a black jacket, looking to the side with a serious expression.
Projek raw
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PUBLIC BEACH
TECH APPAREL
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DARK BLACK
Our brands
Portrait of a young man with a shaved head wearing a black jacket, looking to the side with a serious expression.
Projek raw
Shirtless man wearing blue swim shorts leaning on the open door of a blue convertible car with ocean and palm trees in the background.
PUBLIC BEACH
TECH APPAREL
Two young men walking side by side in a concrete tunnel, one wearing a black beanie and black outfit, the other in a gray t-shirt and black pants.
DARK BLACK
craftsmanship

Our devotion to craftsmanship shapes our identity meticulous, purposeful, and uncompromising. From selecting premium fabrics to refining finishing touches, we believe true excellence lies in the details that endure.This dedication transforms garments into lasting pieces that not only elevate appearance but honor authenticity.

Person folding or handling stacked clothes on a table with scissors and a fabric press tool nearby.
Innovation

Innovation is embedded in our creative DNA for smarter materials, sharper fits, and responsible production. We explore, adapt, and refine to remain ahead of trends without losing sight of purpose.Our goal is to merge technology, comfort, and design to redefine what modern menswear can be.

Person working at a desk using dual monitors to design a black hooded jacket in a graphic design software.
Heritage

Founded in Montreal over five decades ago, Rallye Imports carries a legacy of passion, integrity and craftsmanship. Blending style, excellence, and creative boldness, the company continually reinvents itself, honoring its heritage while embracing a forward-looking vision. We remain true to authenticity, relationships, and the timeless principles that built Rallye Brands.

Two men smiling and standing together in a clothing showroom with racks of garments behind them.
Lifestyle

Designed for movement. Made for life.
From city streets to coastal retreats, our collections are built for how men live today. Blending comfort, performance, and effortless style, each piece transitions naturally from work to weekend, from office to outdoors.

Retails Partners
Two men smiling and standing together in a clothing showroom with racks of garments behind them.
5 decades of trust

thank you for 50 years of establishing new fashion standards.

What began in 1976 as a family-owned Montréal business has evolved into a global menswear leader. Through decades of growth, we’ve stayed true to our craftsmanship, creativity, and passion for modern style. We believe clothing should move with life versatile, authentic, and built to last.Thank you for being part of the journey.

Forever leave average

Design And Innovation

Close-up of a person wearing black athletic pants and black running shoes in a crouched position.
Design & Innovation

We travel the globe to find the latest fabrics, techniques, and trends, making sure our collections stay fresh and relevant.

Hand holding a measuring tape over fabric color swatches labeled 'PROJEK RAW' on a table.

At Rallye Brands, every collection begins with curiosity and craftsmanship. Our design team studies global fashion movements, fabric innovations, and tailoring techniques to create pieces that balance timeless style and modern edge. From initial sketch to final fit, we refine details to deliver garments that reflect today’s lifestyle and stand the test of time.

cut from the same cloth

Brand partnerships

Three shirtless men wearing sunglasses and colorful swim trunks standing by a blue classic Pontiac convertible with palm trees in the background under a clear sky.

Our strong relationships with leading retailers allow us to develop exclusive collections that resonate with their customers. Whether through curated capsule collections, special collaborations, or customized assortments, we work closely with our brand partners to bring fresh, trend-driven designs to market. From mass-market giants to boutique specialty stores, we offer fashion-forward solutions that align with their brand identity while delivering exceptional value and style.

Brand partnerships

Beyond craftsmanship, we create impactful content that highlights our brands' identity and supports our partners with the marketing tools they need to thrive.

Start a new journey

Private Label Development

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Private label

Our private label capabilities include everything from concept development and fabric sourcing to production and logistics, ensuring a seamless process from start to finish.

Person holding a grey fabric swatch over a Pantone colour chart with various blue shades.

Beyond our own brands, Rallye partners with retailers to develop exclusive private label collections across all categories, including big and tall and boys. Leveraging decades of expertise, a trend-driven design approach, and a global manufacturing network, we create innovative, high-quality products tailored to the unique needs of each retailer. With a strong understanding of consumer preferences and retail landscapes, we ensure our partners stay ahead of the curve with high-quality, fashion-forward products.

Stacks of denim jeans on a wooden surface with Pantone color chip sets in neutral and blue tones underneath.
Access a powerful network

Global supply chain & Distribution

Aerial view of six white semi-trailer trucks parked in loading bays at a warehouse.

Through an integrated global supply chain, we ensure every stage of production meets our highest standards of quality, ethics, and precision.

Leveraging a dynamic global supply chain, we bring our designs to life while adapting to market trends. Stringent quality control and dedicated inspection teams guarantee responsible production practices and fair working conditions. Our mission is to deliver excellence at every stage, ensuring our partners and consumers receive only the best.

Our global logistics network efficiently scales to support international markets. We offer flexible shipping solutions, including X-factory and FOB opportunities, ensuring seamless worldwide delivery. This streamlined supply chain allows us to rapidly respond to demand, maintaining cost-effective and reliable distribution to help our partners succeed.

Stacked blue shipping containers viewed from below against a clear blue sky.
Global supply chain

At Rallye Brands, we build lasting partnerships rooted in trust, quality, and innovation. Our commitment to top-tier products and ethical sourcing is fundamental.

Our team
J-F PIché
Sales, Canada
Smiling man in beige blazer and shirt standing in a clothing store with racks of pants and shirts behind him.
Betty b.
Sales, Canada/usa
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Steven N.
Sales, USA
Smiling bald man wearing a blue button-up shirt standing in front of hanging clothes.
Jeannette F.
production
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Richard b.
Head of design
Smiling man with glasses wearing a cream textured cardigan and black pants, standing indoors with hands in pockets.
Paola M.
Head of design
Smiling woman with curly hair wearing a green sleeveless top sitting at a desk with fabric samples and eyeglasses.
Robert N.
coo
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Dov c.
Founder & CEO
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Modern showroom with a glass-topped wooden table surrounded by black chairs and racks of clothing on the wall.
Showroom
Montreal, QC
Well-lit modern showroom with racks of neatly arranged shirts and pants surrounding a wooden table with six cushioned chairs on a patterned rug.
Showroom
New York City, NY

Rallye Brands has two showrooms, one at our headquarters in Montreal and another in New York City. These locations are the base for our sales team and give retail partners the opportunity to experience our full collections in person. With dedicated teams in both cities, we provide personalized service, collaborate closely with our partners, and bring our innovative menswear to market with care and precision.